In the summer of 2026, the German Lifesaving Association (DLRG), together with NIVEA, will once again transform numerous beaches into vibrant adventure areas for greater safety in and around the water, as well as in the sun. Around 100 young lifeguards will once again embark on a tour, visiting 40 seaside resorts on the North and Baltic Seas. They'll be bringing with them knowledge about swimming skills, bathing rules, and proper sun protection – all presented in fun and engaging activities.

Lifeguards from the German Lifesaving Association (DLRG) help children and parents stay safe in and around the water and in the sun – a topic of utmost importance. "In a relaxed holiday atmosphere, we playfully teach children about swimming rules, how to learn to swim, and sun protection. This way, families can enjoy their beach holidays carefree, both now and in the future," explains tour guide Maiken Stolze.

Games, fun and learning – free and for everyone

The focus of the beach parties, which last approximately three hours, is on the shared experience. Visitors can:

· to romp around on the bouncy castle

· Learn bathing rules through play

· experience how important swimming skills are

Experience sun protection up close with our UV camera

• Testing rescue equipment

• Learn simple first aid techniques

During the beach festival discovery tour, children answer tricky questions and can win great prizes for a small donation to the German Lifesaving Association (DLRG). "For us, the beach festival is more than just an event: it's prevention that you can see and touch," says Paula, a DLRG lifeguard who has been a volunteer on the tour for many years, enthusiastically.

Stage program and NIVEA beach balls for everyone

On stage there's a puppet show and lots of interactive activities like seal races and a parachute journey to the sea. At the end, everyone gets NIVEA water balls and we transform the beach into a blue sea – a real highlight!

By the way: To ensure the German Lifesaving Association (DLRG) can continue to provide safety in and around the water even outside of the beach festival season, NIVEA doubles the donations collected at the end of each year. In 2025, this resulted in more than €10.000 being raised. A total of 192 rescue boats have been purchased and put into service for the DLRG so far.